Asia Pacific (APAC)
Analysis, insights, and expert perspectives on the sporting goods industry across Asia-Pacific — covering market trends, manufacturing, retail, and brand strategy from China to Southeast Asia to Oceania. With Jakarta-based contributing editor Yohana Belinda.
Latest
adidas revives black collar for All Blacks tour kit
A body-mapped jersey, a heritage polo, and a new four-year fixture with South Africa.
Brooks Running signs first NZ Team footwear deal
The multi-year deal covers ceremonies, podiums and Villages from Glasgow 2026 through LA28.
China sport exports grow fastest beyond the West
Skateboard shipments rose 20.4 percent as China’s global export share topped 40 percent in the first half.
Onitsuka Tiger’s Tokyo flagship fuses Japan and Italy
Marble from Siena, black terrazzo, a facade in Tiger-Yellow: the brand’s biggest store reads like a Milan-Tokyo design dialogue.
MAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
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Introducing Eastern ViewsJakarta-based editor Yohana Belinda brings you strategic perspectives on Asia-Pacific's sporting goods industry: from China's brand battles to Southeast Asia's manufacturing rise.
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Yohana Belinda
MAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
Community over product is selling in Seoul retail
From rotating pop-ups to base camp concepts, Seoul’s retail landscape is transforming how sportswear brands engage digital-first consumers.
Anime Is the New Jersey
Desperate to hook younger fans, sports brands are placing a surprising bet on anime, and the numbers prove its payoff.
Why big brands keep missing modest athleisure
Muslim apparel spending reached $327 billion in 2023. So why are so many women still stitching together their own coverage hacks at the gym?
How K-pop is selling F1 merch, and why it matters
K-pop fandoms and Gen Z identity are turning F1 team merchandise into a premium category. The sporting goods industry is taking notes.
Cultural athleisure: homage or exploitation?
When athleisure brands mine local cultures, the line between homage and exploitation blurs.
Intelligence, analysis and advice for the global sporting goods industry.
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