Asia Pacific (APAC)
From the Middle East to Oceania, via China and Japan, the region that makes the industry. Analysis, insights, and expert perspectives on the sporting goods industry across Asia-Pacific, covering market trends, manufacturing, retail, and brand strategy from China to Southeast Asia to Oceania. With Jakarta-based contributing editor Yohana Belinda.
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Greater China | Southeast Asia | East Asia | Middle East MENA | Oceania | Eastern Views with Yohana Belinda
Latest
Xtep seeks global reach as its core brand is challenged
Maye Musk gave Xtep instant visibility. The running credibility it’s chasing abroad still takes years to build.
Indian sneaker brand Zaydn raises fresh capital for expansion
Inflection Point Ventures leads the round as the Gen-Z streetwear label eyes bigger marketplace and D2C growth.
Moncler and Fragment launch new Fujiwara capsule
A gondola, a sukajan and a Japan-first release calendar say more than the mood board lets on.
More
In the Spotlight
Brands race to catch the run clubs’ wave
Running clubs surge across Asia and in cities worldwide, turning what was once solitary exercise into a collective ritual of reconnection and belonging.
Hyrox booms in China. Can Puma turn that into sales?
Sponsorship rights secure PUMA the Hyrox stage in China. Analysts say retail density, not exclusivity, will decide sales.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
The rise of Indonesia’s local running shoe brands
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
CASE STUDIES
Case study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
How adidas rewired its China business
A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.
Peak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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