Asia Pacific (APAC)

Analysis, insights, and expert perspectives on the sporting goods industry across Asia-Pacific — covering market trends, manufacturing, retail, and brand strategy from China to Southeast Asia to Oceania. With Jakarta-based contributing editor Yohana Belinda.

IN THE SPOTLIGHT

Adidas’ Tang Campaign

Cultural athleisure: homage or exploitation?

2026-04-21T15:36:00+01:00By

When athleisure brands mine local cultures, the line between homage and exploitation blurs. 


Eastern Views Newsletter

Introducing Eastern Views

Jakarta-based editor Yohana Belinda brings you strategic perspectives on Asia-Pacific's sporting goods industry: from China's brand battles to Southeast Asia's manufacturing rise.

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