California-based brand 100% has unveiled its first line of goggles for snow sports, the 2022/23 Snow Collection. “With our brand’s first Snow Goggle Collection, we are authoring a new chapter for 100%,” said VP of global marketing and sales, Gwen van Lingen. “Having performance at the core of our brand is very important, but continuing to showcase bold creative design that we apply to all products we make is just as important. We saw an opportunity to really innovate and jumped at it, and we truly believe that the new snow goggle collection is going to shake up the industry.” The introductory models, Norg, Snowcraft, its oversize variant Snowcraft XL and Okan, are specifically designed to enhance the on-snow experience for riders of all levels. They feature the 100% Ultra HD lenses familiar from the brand’s motocross goggles, 3DPlane™ molded lenses, Hiper lens technology, Gravit8™ Quick Change System for secure lens replacement and extreme scratch resistance.
100% traditionally works with top athletes, including so far three-time road cycling world champion Peter Sagan and MTB Olympic champion Jolanda Neff, five-time downhill world champion Loïc Bruni and four-time biathlon Olympic champion Johannes Thingnes Boe – and now also X-Games stars and big air athletes such as Zoi Sadowski-Synnott, Laurie Blouin and Dusty Henrickson professional freerider Richard Permin.
