2squared Agency has inaugurated its first London showroom. The agency distributes brands including Champion, Diadora, The Couture Club, Android Homme and Marshall Artist. The new 1,500-square-foot showroom, which is located at 16-18 Heneage Street, will be a base for international growth as the agency looks to attract new long-term brand licenses for distribution across Europe. It will be the company's second permanent showroom in the U.K., together with the one in Manchester, which it will continue to operate. 2squared Agency was launched in 2006 by two JD Sports senior managers, Neil Corrie and Martyn Harrison. It was acquired by JD Sports last year.

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