361° reports a 15 percent increase in orders taken at its recent summer in-house fair at its industrial complex in Jinjiang City. The growth was driven by an increase of 9 percent in volume and 14 percent in average selling prices for the company's footwear products, especially in the running and cross-training categories. Apparel sales showed marginal improvement in orders because of the highly competitive nature of the market. The products ordered at the house fair will be delivered by distributors to the shops from next March. Their sell-through will be partly supported by the company's sponsorship of the Summer Olympic Games in Rio de Janeiro.

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