4F, the Polish sportswear company, has agreed to become the presenting sponsor over the next four years for the 4-Hills Tournament, which includes four ski jumping events in Germany and Austria. This fits with the sports marketing strategy of the sportswear brand, which is already a partner for the Polish Olympic Committee, among others. The deal announced by the international ski federation was negotiated and finalized by Infront. Under the agreement, 4F is to be integrated into the event logo and it will gain exposure through LED banners, the coaches' stand, the take-off table as well as the starting installation and the exit gate of all four World Cup events. At the final event in Bischofshofen, the 4F logo will also be presented on the starting bibs of the athletes, the leaderboard, and the ceremony backdrop.  Ski jumping has been particularly popular in Poland due to the performances of Adam Ma?ysz and Kamil Stoch, the defending champion, who is already a 4F partner. But the resonance of the event should support its brand image around Europe, just after it started to step up investments in Germany and other markets. The event's sponsor for the last three years was Audi.

Topics