A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand's ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the post of product director. Pitschi will in addition help to shape the global strategy for another of Nidecker's brands, Now, along with its founder, J.F. Pelchat. A native of Switzerland, Pitschi rode snowboards professionally for 12 years, sponsored by Nidecker. He entered the snowboard business in 2000, beginning a 14-year stint, mostly in marketing, with Billabong. From 2014 until Yes came calling, he was the snowboard brand manager at Salomon.

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