A group of ten investors has set up a new market research consultancy in the U.K., the SMS Sports Consulting Group chaired by Stephen Proctor, founder and president of SMS Marketing Surveys. The investors, who include SMS and other consultants with expertise in golf, tennis, rugby and football, sports tourism, sports events and other sectors, have equal shares in the company, indicating that it plans to cover a broad field of subjects. The new company will start with a project in the area of women's golf, with funding from the Ladies European Tour.

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