A new association of sporting goods sales reps has launched a new sporting goods fair for the Spanish region of Galicia. With 14 brands – including CMP, Dare2b, Lizard, Mizuno, Regatta and Speedo - and 45 local retailers participating in the new event, the first edition of the event, held in Santiago de Compostela on Aug. 28-29, reportedly went relatively well, leading the reps of 25 brands to book space at its next edition, scheduled for Jan. 28-30, coinciding with Ispo Munich. The association plans to organize a similar fair for the region of Asturias. It seems normal for the agents in a big market like Spain that doesn't have a national show anymore to try something else. We wish to point out, however, that an association Italian agents tried out a similar experiment in some northern Italian cities many years ago, ending up in failure, but then northern Italy is closer to Munich, and many Italian buyers are now attending Ispo.
- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People & HR
- Events
- Legal
- About Us
- AccountOut
- Search
- More from navigation items