A new Golf World Alliance has been created to launch a global membership program. The founders are golf course owners and operators from seven countries.  Members from any of the participating golf courses will be invited to upgrade to the Golf World Member program and will have access to the affiliated clubs as they would at their home courses. They will also benefit from dedicated services and advantages, such as specific travel offers on five continents. The seven founders'  activities and exchanges will focus on four main areas: the creation of innovative membership programs, benchmarking purchasing and expenses, marketing and communication initiatives, and best practice. The first president of the Golf World Alliance is Paul Armitage, representing NGF Golf from France. The seven founders expect many other golf company owners and operators to join the Golf World Alliance. Membership is open to independent golf operators, networks and chains around the world.

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