A Norwegian online retailer and wholesaler, VPG Holding, has purchased a 10 percent stake in 4frnt, an American ski manufacturer based in Salt Lake City. The investment makes VPG, which distributes its products in Norway, the second largest shareholder in the company behind its founder, Matt Sterbenz. One of the goals is said to be an influence in the development of ski models to suit the Norwegian market. Together with Germany, Norway is the largest market for 4frnt behind the U.S. and Canada.

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