A top Swedish swimmer, Louise Karlsson, is launching her own line of swim caps and underwear for men and women under the Louise Karlsson Concept brand name. She is doing so in collaboration with Agenta Group. Based in Karlsson's hometown of Uddevalla, this company already markets brands such as Page and Quiksilver. Part of the revenues from Louise Karlsson Concept will be passed on to national and international aid organizations.

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