A Waffle Moon shoe made by Bill Bowerman, the late co-founder of Nike, with a waffle iron for the 1972 Olympics fetched a record price of $437,000 at a special auction organized on Sotheby's website in partnership with Stadium Goods, the American sneaker consignment reseller. The shoe was reportedly bought by a Canadian collector, Miles Nadal, along with 99 of the 100 other rare pairs of sports shoes offered at the auction. Another one of them was a Nike Mag self-lacing shoe created for the film Back to the Future. Most of the shoes on sale were vintage models by Nike and Adidas. They were offered with starting bids as high as $80,000. Called “Stadium Goods – The Ultimate Sneaker Collection Online,” the auction ran through July 23.