The Abbott World Marathon Majors and Mass Participation World have partnered to launch #togetherwemove, an inspirational video and marketing tool to encourage people to go back to mass participation events after the rough patch the industry went through during the Covid-19 pandemic. The Abbott World Marathon Majors is a series of six of the largest and most famous marathons in the world, including the Tokyo Marathon, B.A.A. Boston Marathon, TCS London Marathon, BMW Berlin-Marathon, Bank of America Chicago Marathon and TCS New York City Marathon. Mass Participation World helps connect the industry globally by facilitating collaboration, research and education through conferences, webinars and podcasts. The #togetherwemove video was produced by U.K.-based agency Cravens and voiced by middle distance runner and former World Champion Steve Cram.
