
Global textile retailer Abercrombie & Fitch (A&F) has launched a new activewear sub-brand for women and men named Your Personal Best (YPB) that is currently available only in most North American Abercrombie & Fitch stores and online. Offering a size range from XXS to XXL with additional options of short and tall lengths, the brand wanted to offer a comprehensive, fashion-forward collection for the millennial consumers that are shopping with A&F. The YPB collection features bottoms, stretch tops, studio outer layers and trending fashion details like cutouts and straps.