About 200 exhibitors and 20,000 visitors are expected this year at Novomania, China's leading international fashion trade show, which will be held at the Shanghai Mart from July 17 to 19. The dates were moved from March to July to fit between the European and U.S. fashion seasons. The fair's theme for this year is The Cloud, which is meant to reflect fashion as a cloud that constantly shifts and recreates itself in the wind of change. Starting this year, Novomania has also sealed a new partnership with WGSN, a global player in fashion trend forecasting with headquarters in London and Shanghai. The fair drew 13,000 visitors last year, which was an increase of 16 percent compared with 2011.

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