Accell Group has founded a new start-up called Accell Digital. According to reports in Bike Europe, the Dutch bike maker is building a centralized, multi-brand online platform for direct-to-consumer sales. For its new start-up, based in Amsterdam, Accell has hired Marcus Diekmann, who is currently director of digital, e-commerce and omnichannel at Concord in Germany. Diemann will be Accell's new chief digital officer, effective August 1. The new online platform is expected to launch by the end of the year, and to be operational in nine countries within two years.

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