Accell Group is to combine the commercial and operational activities of its Dutch companies Koga, Batavus, Sparta and Juncker into a new entity named Accell Nederland, which will become operational on Jan. 1, 2014. The move, aimed at optimizing the operations of the bike brands in numerous areas, was announced in early October by René Takens, chief executive of the group. Wouter Jager, currently at the head of Koga, has been appointed commercial director of Accell Nederland. Huub Snellen, currently managing director of Batavus and Sparta, will lead all operational matters including procurement, quality control and after-sales matters.

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