According to COCA, the China Outdoor Commerce Alliance, retail sales of outdoor products increased by 47 percent in 2010, going from 4,850 million renminbi (€530.5m-$737.6m) in 2009 to RMB 7,130 million (€780m-$1,048m) last year. Presented at the recent Ispo China fair in Beijing, COCA's annual figures indicate growth of “only” 20 percent to RMB 3,210 million (€351.1m-$488.2m) at the wholesale level…. (much more in The Outdoor Industry Compass).
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