According to HUI Research, sales of sporting goods in Sweden increased by over 14 percent in March, when compared to the same period last year. Probably due to the arrival of an early spring in Sweden, consumers began purchasing items such as bikes, golf clubs, spring shoes and spring jackets earlier than last year. This rise means that in the full first quarter sporting goods sales in Sweden went up by 10.9 percent when compared to the same period in 2013.

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