According to The Daily Mail, Sports Direct is one of several British retailers that are facing the risk of an investigation by the Competition and Markets Authority (CMA) of the U.K. over allegations that they blocked negative reviews on their websites, cherry-picking instead positive comments made by customers. The reports mention in particular a narrow selection of articles published by The Daily Mail about Sports Direct and a case where the retailer rejected negative remarks made about a zip jumper sold on its website.

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