According to the HUI Research institute, retail sales of sporting goods in Sweden continued to increase in October, rising by 4 percent when compared with the same month last year. They have gone through many waves during 2013, yet the total accumulated sales for the first ten months are still positive with a 0.2 percent increase on 2012. According to HUI, general trading conditions have been good in November. Consumer confidence for Christmas is stable, interest rates remain low and households have high savings. HUI still predicts a 2 percent sales increase in the sporting good sector for the full year.

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