According to the Swedish Retail Sales Index, the country's sporting goods retail market increased by 3.5 percent at current prices in July as compared to last year. This means an accumulated increase so far this year of 0.7 percent. On an adjusted basis, sales rose by 7 percent in July, leading to a 2 percent increase for the first seven months of 2011. Almost all other product sectors experienced a sales decrease in July at retail. Shoe sales decreased by slightly more than 8 percent compared with last year.

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