Action Brands acquires Björn Daehli

Action Brands, the Norwegian company that took over Skigutane in a merger last year, has now acquired BJ Sport, the skiwear company of Bjørn Dæhlie, the famous Norwegian cross-country ski champion. Synergies are envisaged with other product lines within the fast-expanding group including Kari Traa, the women's sportswear brand named ...