Activinstinct, the British online sporting goods retailer, said today that its customers in the U.K. have ordered nearly 40 percent more than a year ago so far into the month of July, indicating that the London Olympics may be boosting the business. Including sales to foreign customers, orders are up by 20 percent. After the first eight months of its current financial year, the company was already forecasting a 64 percent increase in total turnover and a doubling in profits.

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