Activinstinct, the leading specialist online retailer of sporting goods in the U.K., has announced a partnership with Shop Direct Group, the largest online and home shopping retailer in the country, which will thus continue to expand the product range it offers to a large clientele. After reaching sales of £10 million last year (€11.4m-$16.5m), Activinstinct has grown by another 28 percent so far this year, and its profits have risen by 62 percent. Because of its continuous expansion, the company is moving its head office from Colindale to Borehamwood, where the space is four times larger. The company was recently announced as a finalist in the Small Online Business of the Year category for the National Business Awards sponsored by Orange.

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