Adidas aims to keep women active during their cycle with TechFit Period Proof pants

2021-08-27T08:20:00

Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here