Adidas and Euroleague Basketball have announced an extension of their existing relationship that will expand Adidas' commitment to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament. Adidas basketball shoes will be integrated in EuroLeague and EuroCup platforms. In addition, the sports brand has launched the Heretocreate video series, which focuses on the creative process in basketball as explained by the players themselves. In the videos, stars from eight different teams explain how their shots first originate in their imagination. The videos feature famous basketball stars like Luigi Datome of Fenerbahce Istanbul, Georgios Printezis of Olympiacos Piraeus, Nicolo Melli of Brose Bamberg and Anthony Randolph of Real Madrid. Promising talents are featured as well, including Mike James of Panathinaikos Superfoods Athens, Ante Zizic of Darussafaka Dogus Istanbul, Marko Guduric of Crvena Zvezda mts Belgrade and Cedi Osman of Anadolu Efes Istanbul.

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