Adidas and FC Bayern Munich have extended their 50-year partnership...

2011-04-30T00:00:00

Adidas and FC Bayern Munich have extended their 50-year partnership through at least 2020. Adidas has a new home jersey for the 2011-12 season, including the team's motto, “Mia san mia” (we are who we are), and vertical stripes that represent the figure depicted on the official coat of arms ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest