Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the prototype of a new sustainable sneaker. The new Adidas concept shoe features an upper that is said to be made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Parley for the Oceans, of which Adidas is a founding member, is a conservation organization focusing on the state of the oceans. As a founding member, the sports brand supports it in its education and communication efforts, as well as its comprehensive Ocean Plastic Program to end plastic pollution of the oceans.

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