Adidas has unveiled the first of two collaborations with South African luxury designer Thebe Magugu. The expressive sports and style designs celebrate community, heritage and identity, inspired by the designer’s South African upbringing. The debut women’s collection features artwork designed in collaboration with artist Phathu Nembilwi, influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity interwoven with Adidas’ material technology. Each garment features an abstract selection of bright and bold colors. The collection includes sports such as running, swimming, training, tennis, soccer and cycling, as well as a range of casual lifestyle garments. The collection will be available to adiClub members from Aug. 1 and everyone from Aug. 15, 2022, and can be ordered via adidas.com/thebemagugu.
