Adidas cuts off food retailers

2011-04-30T00:00:00

The Adidas Group is going ahead with adjustments in its distribution by halting supplies to European retailers who may sell Adidas products alongside food – in other words supermarkets and hypermarkets. This came to light when Adidas confirmed that it would quit supplying Real, the German discount chain owned by ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest