Adidas has announced a multi-year deal to become the official all-sports apparel provider of Western Carolina University (WCU), a public university located in Cullowhee, North Carolina that runs 16 intercollegiate sport programs. The five-year partnership is effective July 1, 2016. Previously, several WCU sports had independently used the brand's products for uniforms, sideline and travel gear over the past few years. The apparel partnership with Adidas will include all footwear, uniforms and additional clothing worn by the Catamounts - the Western Carolina Catamounts are the athletic teams of WCU - as well as by coaches and administration. The deal also makes Adidas an official provider of WCU gear through retail outlets. Adidas is the official uniform, apparel and footwear supplier for more than 100 collegiate programs in the U.S., including UCLA, Texas A&M, Arizona State, Indiana, Louisville, Miami, Mississippi State and others.

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