Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of football in the country and for Germany's bid to host Uefa's Euro Championships in 2024. Adidas has been the official supplier of the DFB for more than 60 years.

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