Adidas has announced the extension of its partnership with Uefa...

2018-06-07T00:00:00+01:00

Adidas has announced the extension of its partnership with Uefa through 2021, including its Champions League, its Super Cup, its Youth League and its Futsal Champions League. The Three Stripes has supplied the match ball for Uefa's tournaments since 2001.

Topics

Trending Categories

Article
Inditex posts record sales and profits in FY25

2026-03-20T10:27:00Z By Pedro Rodríguez

The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
News briefs
A 9-year-old co-wrote Decathlon’s new campaign

2026-03-19T15:05:00Z By SGI Europe Editorial Team

Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Article
Björn Borg seals three-year Åhléns, Inno deal

2026-03-18T12:44:00Z By SGI Europe Editorial Team

Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.