Adidas has announced the signature of a multi-year partnership deal...

2015-10-19T00:00:00

Adidas has announced the signature of a multi-year partnership deal with Sidney Crosby. The terms of the agreement were not disclosed. The National Hockey League (NHL) star will represent Adidas at major international sporting events and brand initiatives around the world. He will also consult with the brand on apparel ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest