Adidas has completed a first step in the sale of Mitchell & Ness to an American group led by an industry veteran, Kevin Wulff
Stronger, a Swedish brand of women’s sports apparel, is now under the control of the Danish-Swedish venture capital firm Polaris , a specialist in Nordic mid-caps, which has won a bidding war to acquire a 51 percent stake in the company. The sales price has not been disclosed, but ...
Puma has made Benoît Menard its regional marketing manager for Europe. He will be working out of the Puma group’s headquarters in the Bavarian town of Herzogenaurach. Menard has been with the company since 2018, having previously spent five years with Adidas and another five with a ...
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model is being raffled off to members of Adidas’ Creators Club at the end of May. The product design and ...
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