Adidas has entered into a “perpetual, legacy partnership” with Stan Smith, the two-time Grand Slam tennis champion whose career lasted from 1969 to 1985. Adidas first collaborated with Smith on a famous shoe style in 1973 and is now releasing an updated version, with leather upper, rubber cupsole and white and green colors, through its Adidas Originals line. “#StanSmithForever” is printed on the heel in Smith's handwriting, “Stan Smith” is embossed in gold on the side, and a message from Smith is printed on each insole. The shoe is already available at select retailers worldwide and on Adidas' website. A second Smith collaboration bore fruit in September, with the release by Rizzoli of a coffee-table book “Stan Smith: Some People Think I'm a Shoe!.”

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