Adidas has launched a new global rugby campaign on social networks entitled “Next Is Everything.” The campaign has been developed by Augusto, a digital agency based in Auckland, New Zealand. The official video, which marked the launch of the campaign on May 9, will be followed by an ongoing series of videos and social imagery to promote the brand and a new boot range over the next few months. The campaign features some of the world's most influential rugby players, including the All Blacks' Savea brothers, England's Maro Itoje and Anthony Watson, France's Baptiste Serin, and others. All the videos will be released via social networks.

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