Adidas has opened a new event center and staff restaurant at its headquarters in Herzogenaurach. The new building, encompassing 14,000 square meters, is called Halftime. By April 2019, Adidas will also open a new building with workplaces for 2,000 employees, a new car park, meeting spaces and areas for sports and outdoor activities. The new event center can host events for up to 1,500 people. The new building also includes 12 different workshop areas for group meetings. Adidas and COBE, the architects that designed the new building, have developed a special-edition shoe, called AM4COBE, for the opening. The edition, which features the design of the building, is limited to 325 pairs and will be sold only to employees and partners involved in the new building's construction.

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