Adidas has partnered up with Continental, the big European manufacturer...

2010-09-09T00:00:00

Adidas has partnered up with Continental, the big European manufacturer of car tires, to supply the brand with the latest rubber compounds for sports shoes. The Supernova Riot 3, the first trail-running shoe utilizing the rubber supplied by Continental, is already in retail stores, and the co-operation will gradually be ...

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