2018-05-04T00:00:00+01:00
Adidas has signed a five-year sponsorship deal with an Irish rugby team, Leinster
2026-06-03T17:54:00Z By Valentina Giannella
The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
2026-06-03T11:22:00Z By Valentina Giannella
A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
2026-06-02T13:51:00Z By SGI Europe Editorial Team
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window