Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at the London Games. The contract calls for the development of a co-branded line of clothing and the organization of events.

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