Adidas has signed multi-year sponsorships with two American football players...

Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...

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