Adidas has signed up two NBA draft prospects, Trae Young...

2018-07-25T00:00:00+01:00

Adidas has signed up two NBA draft prospects, Trae Young in Oklahoma and Lonnie Walker in Miami, as well as a 21-year-old NHL star, Mathew Barzal, who plays as the center for the New York Islanders team

Topics

Trending Categories

Article
Inditex posts record sales and profits in FY25

2026-03-20T10:27:00Z By Pedro Rodríguez

The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
News briefs
A 9-year-old co-wrote Decathlon’s new campaign

2026-03-19T15:05:00Z By SGI Europe Editorial Team

Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Article
Björn Borg seals three-year Åhléns, Inno deal

2026-03-18T12:44:00Z By SGI Europe Editorial Team

Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.