Adidas has unveiled an “intelligent” football boot, the Adizero F50....

Adidas has unveiled an “intelligent” football boot, the Adizero F50. Described as the fastest boot ever developed by the brand and as the ultimate digital training tool, it houses a Micoach Speed_Cell in the outsole that captures movements and measures key performance data such as actual, average and maximum speed, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.