Adidas is helping Zinédine Zidane, the former French football celebrity, to implement a €4 million project to set up a training center near the town of Aix-en-Provence, together with his brothers and a friend in Marseille. The new center, which was originally meant to be located in a modest suburb of Marseille, where Zidane was born, is set to go on stream in September 2010.

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