Adidas is said to be close to signing a record-breaking €1.1 billion sponsorship contract with the Real Madrid club for the next ten years. The deal would guarantee a minimum of €110 million per year, up strongly from the current fee of €38.7 million and way above the €85 million ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here