Adidas is taking over the sponsorship of the Bolton football club in England from Reebok, putting an end to a 22-year relationship. However, Reebok will retain the naming rights on the stadium of the city, where it used to have its European headquarters. Adidas had previously done the same with the Liverpool team, taking it over from Reebok before it was snatched last year by Warrior Sports, the newcomer to the football business owned by New Balance. As we have already reported, Nike is taking over from Umbro the sponsorship of the Manchester City football club, starting with the 2013-14 season.

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