Adidas is using David Beckham, the star footballer who is...

Adidas is using David Beckham, the star footballer who is leaving Real Madrid for the Los Angeles Galaxy football team, to launch its largest marketing campaign ever in the USA, centered on the charismatic British player. Adidas already claims the leadership in the U.S. football market, which said to be the fastest growing in the world. According to Adidas, there are 17.6 million Americans who play football, 70 percent of which are under the age of 17. Adidas is evidently leveraging Beckham’s popularity to try to make a dent in Nike’s dominance of the North American market