The Adidas Group announced today plans for the opening of its biggest distribution center woldwide in the first half of 2013, reaching full capacity by 2015. It will break grounds next August for the €100 million facility, which will be located in Niedersachsenpark, Germany.

The new DC will consolidate under one roof all the merchandise flows and services across Western Europe for the Adidas and Reebok brands for the group's own stores, its e-commerce operations and all wholesale customers in the region.

It will result in the creation of 200 permanent new jobs. The capacity will exceed an annual throughput of 100 million pieces a year by 2015 in order to support the group's stated goal of raising global sales to €17 billion by that time. Relatively compact with a surface of 55,000 m², but with a maximum height of 38 meters in some parts, the DC will be capable to handle 35 million pieces at peak times by 2015.

Standardized distribution processes, full automation and integrated IT solutions are intended to offer better service to customers. The facility will follow the environmental guidelines of the group's Green Company initiative.

Meanwhile, Adidas Group's chief executive, Herbert Hainer presided a few days ago over the opening of Laces, a new building providing office space for more than 1,700 employees at its World of Sports head office in Herzogenaurach. The opening was attended by such sports stars as Franz Beckenbauer and Dwight Howard.

Before the end of this month, employees from the marketing and operations departments will move into Laces, which will turn into a hub for product development and marketing.

Among many other sports and office facilities, landmarks at the World of Sports include the hyper-modern Adidas Brand Center; a full-fledged stadium called the Adi-Dassler-Sportplatz, after the company's founder; and a canteen building named Stripes.